- Is it an individual or group?
- What are the author's credentials, educational background, area of expertise?
- Has this individual or group published elsewhere?
- Have other scholar's cited this author's work?
- Is the information presented fact, opinion or propaganda?
- Does the author want readers to take action in some way?
- What sorts of claims are made? Do they seem reasonable and in line with other books, articles, web sites?
- Is the author's point of view impartial and objective?
- Does the author tell how facts were gathered?
- What types of sources are used?
- Is there any sort of documentation, for instance, a bibliography or "credits"?
- Do you trust the information?
- Is there a potential conflict of interest?
- Is there another source for this same information that could be more trustworthy?
(KeyWord Challenge)